Turn your “advertising budget” into “real sales.” Measure ROI from the first click through to your sales team closing a deal. Connect all key channels (especially LINE & Facebook) automatically to your sales pipeline. Further develop your brand loyalty with real customer segmentation
Marketing Insights
Stop “burning profits” with unmeasurable marketing
Marketing
Insights
MOAI-CRM : Marketing Insights
Is your marketing team trapped in these “systems”?
You’ve invested in marketing automation tools, only to find that…
- They’re too big and complex: You have to hire experts or agencies to set up complex customer journeys, learn tools you don’t use, and pay exorbitant prices, all you need to do is “send campaigns, collect leads, and measure results.” They also come with numerous limitations, even with the money you’ve already spent.
- Marketing and sales data are worlds apart: Marketing teams receive leads from Facebook or LINE, but must manually export/import them into the CRM system. This results in delays in forwarding leads to sales, data loss, and ultimately… uncertainty about the quality of the leads.
- Confusingly overloaded tools: There are numerous tools available, including campaigns, marketing automation, social media, and sales, but you’re unsure which app to start with. Data isn’t centralized for true analysis, or you’re only halfway there, but don’t quite make it through.
- Understanding the Thai market context: Most global systems don’t properly integrate with LINE OA, the primary channel for Thai businesses. This can lead to significant missed opportunities to collect customer data.
Marketing Insights
Not Just “Generating Leads,” but “Generating Sales” with Loyalty
We designed Marketing Insights to be a “bridge” that seamlessly connects marketing and sales, focusing on the “necessary” and “measurable” aspects of our loyalty program
1. Connect to Thailand’s main channels (LINE & Facebook)
This is where we differ! We understand where Thai businesses close sales and how to communicate their brand
- Automatic Lead Capture: Connect directly to Facebook Lead Ads, LINE OA, and Web Forms. When a new lead arrives, the system “directly” shoots it to your customer contact list and instantly creates a “deal” in the CRM system
- No manual keying: Forget downloading Excel files from the Facebook or LINE back-end. Reduce human error and allow your sales team to respond within minutes
- Loyalty on LINE OA: Connect loyalty directly to LINE OA to manage your membership, points, cards, and vouchers within the CRM system. It also integrates with POS, e-commerce, and ERP systems
2. Create a “practical” automation flow
We emphasize “simple and direct.”
- Lead Scoring: Automatically score leads based on their behavior and interests
- Instantly Forward to Sales: When a lead reaches a certain score, the system immediately “assigns” tasks to the responsible sales team, along with notifications
- Basic Nurturing: Set up automatic LINE, SMS, or email welcome messages to build relationships while your sales team contacts you. You can also collect payments instantly from your CRM system
3. Measure ROI down to “actual sales” (Close-Loop ROI)
This is true “insights”! Other systems may end at “leads,” but we go all the way to “sales.”
- Campaign Dashboard: See an overview of which campaigns, ads, or channels (Facebook, Google, LINE) generated the most leads
- Measure results down to the pipeline: You’ll clearly see how “Campaign A,” with a budget of 50,000 baht, generated 100 leads, and how much the sales team actually “closed” from this group of leads (Sales Revenue)
- Clear answer: You’ll immediately know which marketing channels to focus your marketing budget on to generate sales, not just generate low-quality leads
Comparison Table:
Why “Marketing Insights” is Better for You?
| Feature | MOAI-CRM: Marketing Insights | Global Brand 1 | Global Brand 2 |
|---|---|---|---|
| Main Focus | Measuring ROI (Marketing-to-Sales) and simplicity | Enterprise Automation & AI (powerful but extremely complex) | Inbound Marketing & Content Journey (focus on complex customer journeys) |
| LINE / Facebook Integration | Excellent (designed specifically for Thai users) | Possible (requires setup via AppExchange or API) | Possible (via API or 3rd-party tools) |
| Lead Handoff to Sales Team | Seamless 100% (automatically creates Deals in the Sales system) | Good (but Marketing <> Sales Cloud setup is complicated) | Very good (requires bundled Sales system with higher cost) |
| ROI Measurement | Clear visibility to actual “Sales Revenue” (Close-Loop ROI) | Highly capable (but difficult to configure) | Good (focuses on Leads and MQLs) |
| Complexity / Ease of Use | Very easy — focuses only on what truly matters | Very high (requires specialized consultants) | Moderate to high (offers numerous features) |
Marketing
Insights
Are you ready to find out how much of every dollar you spend actually goes into sales?
Let Marketing Insights be the tool that helps your marketing and sales teams truly work as one